Four things to know about investing in Saudi Arabian sports
Here are the four most important things to know about the rapidly growing influence of Saudi Arabia if you are seeking sponsorship from or within the nation.
Global Campaigns
Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship
The Sponsor has today released its Sponsor Power Index 2023, a comprehensive study of the fair market value (FMV) of every Premier League club’s shirt sponsorship.
UPDATE: You can view the results for 2024 here.
Fair market value in sponsorship refers to the income a team or event can expect to receive for their sponsorship on the open market, without any existing...
TritonLake CEO, Conor Smyth, on how to maximise partnerships within elite sports
We spoke with CEO and Founder Conor Smyth, to hear more about TritonLake’s sponsorship ambitions and his own tips on how to maximise returns when partnering with a national sports team.
Four things to consider before embarking on an esports sponsorship
In this article, we take a look at the four most important things to know if your company is looking to invest in an esports partnership.
Beyond the paywall: why fan-centred models are ripe for football sponsorship
Broadening access for fans to the sports they love is a cornerstone of sports sponsorship.
