Global Campaigns Archives - Page 7 of 13

From Doha to the World: How Qatar Airways F1 partnership is taking fans to new heights

May 24, 2023 | Activation

Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula 1, solidifying its reputation as a supporter of the most prestigious sporting events in...

More is less: the risks of a broad sponsorship portfolio that neglects brand alignment

May 9, 2023 | Planning

The question all marketing teams have been asking is this: is it better to increase partners, or assemble fewer partners with more focused campaigns?

DHL’s Global Brand Leader, Arjan Sissing, on Formula 1 Fan Engagement

Apr 20, 2023 | Activation

How DHL’s Formula 1 partnership reaches beyond logo placement to engage fans authentically across the topics that resonate with them

TikTok’s Harley O’Dell on the Women’s Six Nations: “Partners find success when they engage culturally, beyond sport”

Mar 27, 2023 | Activation

Through their continuing journey with Women’s Rugby, TikTok spur on a snowballing sense of progress in one of the fastest growing women’s sports.

Six Nations Sponsorship Report

Mar 22, 2023 | Activation

There were just four main sponsors of the Guinness Six Nations, each looking to use their product directly to enhance the sporting and viewing experience.

Global Campaigns

From Doha to the World: How Qatar Airways F1 partnership is taking fans to new heights

More is less: the risks of a broad sponsorship portfolio that neglects brand alignment

DHL’s Global Brand Leader, Arjan Sissing, on Formula 1 Fan Engagement

TikTok’s Harley O’Dell on the Women’s Six Nations: “Partners find success when they engage culturally, beyond sport”

Six Nations Sponsorship Report

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