Revealed: Premier League Fair Market Sponsorship Valuations 2024
This article contains the fair market valuations of all 20 Premier League clubs. How does your club compare?
Measurement
The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.
Revealed: Premier League Fair Market Sponsorship Valuations 2024
This article contains the fair market valuations of all 20 Premier League clubs. How does your club compare?
Justifying sponsorship returns: How media equivalency undervalues your sponsorship and exploring alternative measurement approaches
Learn how MVE fails to capture the intangible yet invaluable shifts in consumer behaviour that drive revenue growth and explore alternatives.
Shifting Gears: How Cognizant’s F1 exit strategy maximises returns while minimising costs
Cognizant reducing its sponsorship of Aston Martin F1 team shows that strategic exits can be just as powerful as grand entrances
Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League
The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a...
Sustainability voted the top priority amongst sponsors
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
Formula 1 crypto sponsors crash out with £830 million in unpaid bills
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
