Global Campaigns Archives - Page 5 of 13

Game Changer: Why Manchester United represents the perfect partner for Adidas to promote women’s football

Aug 1, 2023 | Planning

Discover why Adidas broke records to forge an unprecedented partnership with Manchester United, and how this game-changing deal presents a golden opportunity to empower and promote women’s football on a grand scale.

Contradicting campaigns: Nike’s decision not to sell women’s goalkeeper kits

Jul 24, 2023

In this article, we look at what why Nike’s decision not to sell keeper kits has caused frustration and why it always pays to provide.

Apex Group and SailGP: 3 Key Takeaways From our Conversation with Rosie Guest

Jul 20, 2023 | Activation

Rosie Guest, Chief Marketing and Communications Officer of Apex Group, discusses the partnership with SailGP.

How alcohol-free beer sponsorships are boosting brand relevance

Jul 6, 2023

In this article we take a look at how non-alcoholic beer sponsorship is speaking to audiences without shedding brands’ core principles.

Little fish, big pond: the dangers of overestimating your sponsorship capabilities

Jun 21, 2023 | Planning

In the dynamic world of sports sponsorship, businesses face a critical decision: Should they swim with the giants and be a small partner of a renowned event, or dive into uncharted waters as the main sponsor of a smaller team? The choice is far from simple, it requires a thoughtful evaluation of the pros and cons associated with each approach as well as your organisation's...

Global Campaigns

Game Changer: Why Manchester United represents the perfect partner for Adidas to promote women’s football

Contradicting campaigns: Nike’s decision not to sell women’s goalkeeper kits

Apex Group and SailGP: 3 Key Takeaways From our Conversation with Rosie Guest

How alcohol-free beer sponsorships are boosting brand relevance

Little fish, big pond: the dangers of overestimating your sponsorship capabilities

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