Global Campaigns

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Sep 26, 2023 |

Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League...
Esports Series Part 1: The landscape and opportunities for brands

Esports Series Part 1: The landscape and opportunities for brands

Sep 13, 2023 |

In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships. In the first of a new three-part...
Sponsorship risks and environmental responsibility: A critical balance for brands

Sponsorship risks and environmental responsibility: A critical balance for brands

Sep 4, 2023 |

In a world increasingly attuned to environmental concerns and societal values, the landscape of corporate sponsorships has evolved dramatically. Brands, particularly those associated with industries that bear environmental concerns, find themselves at a critical crossroads when contemplating sponsorship commitments. The pivotal question they face is whether the advantages of...
Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Aug 10, 2023 |

The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...
Data driven sposnsorship