For companies that want to maximise the effectiveness of their sponsorships and connect with new audiences, social media and digital marketing remain a crucial part of the overall marketing strategy. Here’s why:
According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?
Why is Crypto.com’s partnership with Formula 1 being hailed as the perfect sponsorship match and what lessons can be applied to your own sponsorship campaigns?
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
