Why Crypto.com and Formula 1 is a sponsorship match made in heaven
Why is Crypto.com’s partnership with Formula 1 being hailed as the perfect sponsorship match and what lessons can be applied to your own sponsorship campaigns?
Arts & Culture
Avoiding cognitive bias in sponsorship measurement
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
Elon Musk and SpaceX agree 10 year naming rights deal to the Moon
In an interstellar first, SpaceX CEO Elon Musk has announced a 10-year naming rights deal with the Moon. The partnership will see Earth’s natural satellite renamed the ‘SpaceX Lunar Station’ until at least 2033.
The deal, thought to be the first of its kind, includes custom built LED signage boards placed across the moon displaying the SpaceX logo making it visible from...
