Why Cazoo’s big sponsorship bet failed and the lessons we can learn
Uncover the high-stakes gamble that led Cazoo to financial ruin and the lessons every brand must learn to impact consumer behaviour.
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
Why Cazoo’s big sponsorship bet failed and the lessons we can learn
Uncover the high-stakes gamble that led Cazoo to financial ruin and the lessons every brand must learn to impact consumer behaviour.
Decoding stadium sponsorship success: Four essential criteria for brands
How to navigate fan sentiment and harness stadium sponsorship to boost brand visibility and forge enduring community connections.
M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model
Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse
M&C Saatchi Sport & Entertainment...
Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good
Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.
Bud Light’s branding rollercoaster: A Lesson in brand perception and sponsorship strategy
Bud Light, America’s once best-selling beer, has learned a crucial lessons about sponsorship strategy and brand perception.
What effect does a gambling partnership have on fellow sponsors?
In this article, we take a look at how and why betting companies continue to bail out clubs, and what that means for sponsors down the line.
