What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Planning
Topics covering how to select the right partner and plan high-impact sponsorship campaigns.
What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
B2B Sponsorship Success: Harnessing Brand Ambassadors
How can B2B brands optimise their sponsorship by leveraging brand ambassadors and influencers in their campaigns
From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity
Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.
Top sponsorship priorities for brands in 2024 unveiled
As we embark on a new year, brands within the sponsorship arena are charting a course guided by key priorities that will define their...
Guinness demonstrates the growing commercial value of women’s sport with £15m sponsorship deal
The early adopter window of opportunity in women’s sport is shrinking as commercial value continues to grow.
