BP’s Sponsorship Missteps: Authenticity Matters
BP’s 27-year sponsorship of the British Museum is a lesson in the consequences of inauthentic engagement with scrutiny.
National Campaigns
How eBay’s Love Island sponsorship increased engagement by 1400%
After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners?
Why have Love Island partnered with eBay?
The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...
JM Finn’s Head of Marketing, Oliver Tregoning, on how to find and retain the right sponsorship partner
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.
The London Marathon Sponsorship Report
The London Marathon provides an excellent opportunity for sponsors to mirror its values of commitment, endurance, and going beyond.
Kindred Group’s Tom Banks on the future of gambling sponsorship in football
We spoke with Tom Banks, Head of Corporate Affairs UK/Global at Kindred Group – the operator responsible for Unibet and 32Red.
