Sports

Little fish, big pond: the dangers of overestimating your sponsorship capabilities

In the dynamic world of sports sponsorship, businesses face a critical decision: Should they swim with the giants and be a small partner of a renowned event, or dive into uncharted waters as the main sponsor of a smaller team? The choice is far from simple, it requires a thoughtful evaluation of the pros and cons associated with each approach as well as your organisation's...

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

The Sponsor has today released its Sponsor Power Index 2023, a comprehensive study of the fair market value (FMV) of every Premier League club’s shirt sponsorship. UPDATE: You can view the results for 2024 here. Fair market value in sponsorship refers to the income a team or event can expect to receive for their sponsorship on the open market, without any existing...
Data driven sposnsorship